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Sponsorship at Nationals Park

Who We Are

Since 2005, the Nationals have called Washington, DC home. The DC area is known for having well-educated, home-owning residents with large amounts of disposable income. When you partner with the Nationals, you reach an audience composed of:

  • 61% - Male, 39% - Female
  • 31% - Adults ages 18-34
  • 75% - Household income of $75K or more
  • 61% - Household income of $100K or more
  • 71% - Own their own home
  • 39% - Home valued at over $350K
  • 48% - reside in Virginia
  • 36% - reside in Maryland
  • 16% - reside in DC
  • 52% - College Graduate
  • 28% - Post Graduate

**Source: Scarborough Research, Washington, D.C. 2012 Release 2 Current
(Mar 2012 - Aug 2012)


In 2008, the Nationals opened Nationals Park, a world-class facility with all of the conveniences of modern technology. Nationals Park presents a number of opportunities for team partners to advertise and market themselves. In addition to in-ballpark advertising, partners are able to reach Nationals fans via print, radio, television, online and through the community.

Potential partners will find that there are assets to meet any possible need:

  • Permanent Signage
    Fixed signs provide the most comprehensive exposure for your brand as they are on display at all times and events. Options include: main scoreboard, outfield walls, garage scrims, dugouts, bullpen and signs on the concourse walls and columns.
  • Electronic Signage
    LED signage around the park allows you to present a dynamic message to the in-ballpark crowd, while rotational signage puts your company right behind home plate or down the baselines. Interactive replay and scoreboard features ensure maximum exposure to those in attendance.
  • Ballpark Promotions
    Build your brand by sponsoring a giveaway item to fans, or by setting up a table or display on the park concourse. Partners can also target a specific audience by sponsoring select theme nights throughout the season.
  • Hospitality Options
    Treat your colleagues, clients, friends, or other VIPs to a game with season tickets, group nights, or a fully catered suite night. Partners can host guests at one game, a few, or all 81 home contests. Clubs, conference centers and various parts of Nationals Park are also available for almost any size private event on non-game days.
  • Print
    Make a lasting impression by including your corporate message on any of a number of printed materials. Options include souvenir programs, Nationals Inside Pitch, Nationals Yearbook, media guide, pocket schedules, ticket backs and season ticket mailing inserts. Partners can customize their message on each element, from corporate branding to coupons and special offers.
  • Broadcast
    All 162 Nationals games are broadcast live on WJFK 106.7 The Fan and its affiliates. Sponsors can air :30 spots, drop-ins, or features to take advantage of the powerful Nationals Radio Network to get their message to the DC area and beyond. Additionally, all games are broadcast live on MASN, and the Nationals can help you reach the homes of our dedicated fanbase.
  • Online
    Create customized national, regional, or local campaigns on the official website of the Washington Nationals - Reach the Hispanic community by advertising on
  • Community
    The Washington Nationals have a strong commitment to the local community through the Washington Nationals Dream Foundation as well as a number of fundraising events. Sponsors can align themselves with these efforts that focus on children's education, health, and recreation.
  • For all questions or partnership inquiries, please contact:
  • If you are interested in purchasing media or sponsorship opportunities from, please contact us.