Dodgers Press Release
New Era Cap opens Premium Team Store at Dodger Stadium
Iconic brand partners with the Los Angeles Dodgers to create strong retail presence
Buffalo, NY - New Era, a global lifestyle brand, is proud to announce the opening of the 'New Era Team Store' located in the right field pavilion plaza of Dodger Stadium. The store is more than 2200 square feet and features a vast assortment of New Era headwear as well as, men's and women's apparel. All apparel offerings are exclusive to the new location. Additionally, the iconic brand will have a selection of accessories including backpacks and wallets.
"We're excited to bring passionate Dodger fans, our best-in-class product offerings," said Bill Adams, VP of MLB Sales at New Era. "Our partnership with the Dodgers is stronger than ever. This new retail space is a display of our commitment to this premier organization."
New Era athlete ambassador and Los Angeles Dodger's Center Fielder, Matt Kemp, is predominately featured in the store. Additionally, the store is outfitted with a history wall that showcases the Dodgers and New Era's storied past. The store also pays homage to legendary Dodger, Jackie Robinson, with a wall instillation dedicated to honoring his contributions to baseball - both on and off the field.
"We are excited to partner with New Era, a dynamic brand. The product offering now stretches beyond amazing headwear and into apparel for men, women and kids," said Dodger Director of Merchandise and Retail Allister Annear. "Together we have developed a new and diverse retail footprint at the ballpark and will continue to focus on making the best product available for Dodger fans."